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Google Business Profile Creation & Optimisation

Put your business on the map with our Google Business Profile creation and optimisation service. It’s perfect if you’re just getting started or need the basics of local SEO done right without the commitment of an ongoing retainer.

£399 Per Location (No Hidden Fees)

Put Me On The Map What’s Included?

Here’s What’s Included in Our Google My Business Optimisation Package

If you’re just getting started or need the basics of local SEO done right, this package covers everything you need to get seen locally. This is a solid foundation built to get your business found on Google Maps.

Getting to Know You and Your Business

Before we do anything, we take the time to understand your business. We’ll sit down and talk about your goals, your challenges, and what success really looks like to you.

We’ll dig into who your ideal customers are, what your most profitable products and services are, what marketing you’ve tried before, and where it’s fallen flat.

We also take a close look at your industry and size up your local competitors. By understanding your market, values, and vision, we can spot the gaps, uncover opportunities, and call out anything that might be standing in your way.

Everything we learn here fuels the strategy we build for you, tailored to your business, your audience, and your growth goals.

Uncovering the Keywords Your Customers Use to Find Your Business

Keyword research is where real SEO starts. We don’t just plug terms into a tool, we dig deep to understand exactly how your ideal customers search when they’re ready to buy. From local phrases to buyer-intent keywords, we find out what people are actually typing into Google.

We use advanced software, real market insight, and local know-how to find high-value keywords that don’t just bring traffic, but action.

Once we’ve built the list, we prioritise keywords based on search volume, competition, and buyer intent. That way, we’re targeting the terms that attract real customers, not just window shoppers.

This results in a laser-focused keyword plan built around your business, your market, and your goals, giving you the best shot at showing up, standing out, and getting found by the right people, exactly when they’re ready to act.

Finding the Opportunities Your Competitors Have Missed

Competitor analysis isn’t just checking who’s ranking above you. It’s figuring out why they’re winning and how to do it better. We dig into your top competitors in your local area, breaking down their websites, content, backlinks, Google Business Profiles, and the SEO strategies that are pushing them to the top.

We look at what they’re doing right, where they’re vulnerable, and exactly where you can surge ahead. By breaking down their strengths and weaknesses, we build a plan to get ahead.

This deep dive means we’re not guessing, we’re building a strategy backed by real data and proven tactics. We use what we find to build a clear, competitive roadmap that helps you outrank the competition and win more local customers.

Optimise Your Google Business Profile For Search and Conversions

Your Google Business Profile is key to showing up in local search. If you don’t have a profile, we’ll create one for you. If one exists but you haven’t claimed it, we’ll claim it for you.

Then, we’ll optimise your profile top to bottom, from choosing the right categories, writing scroll-stopping descriptions, uploading quality photos, selecting accurate services, and up-to-date opening hours.

We’ll also show you collect and showcase real reviews that build trust, boost clicks, and bring customers through the door.

With a fully optimised Google Business Profile, you’ll show up in Maps, local listings, and “near me” searches. Right when customers nearby are ready to call, click, or walk through your door.ings, and “near me” searches. Right when customers nearby are ready to call, click, or walk through your door.

Getting Your Business Listed and Mentioned Across the Web

Citations are mentions of your business across the web, like online business directories, review sites, and local listings. They might seem small, but together they pack a serious SEO punch. Google uses them to check that your business is legit, consistent, and trustworthy.

We make sure your NAP (Name, Address, Phone Number) is 100% consistent everywhere. Even a missing postcode or wrong phone number can mess with your rankings. We build high-quality citations that boost your visibility, improve your local authority, and make Google sit up and take notice.

We can build new citations from scratch or clean up old, messy listings. This results in better visibility, stronger local authority, and a clear signal to Google that you’re a genuine, trustworthy business.

Setting the Foundations For Ranking Your Website on Page 1

Technical SEO is the nuts and bolts of your website. If it’s not set up right, nothing else works properly. We get hands-on to make sure your site loads fast, runs smooth, and is easy for both people and search engines to access and navigate.

We optimise your site speed, fix broken links, clean up messy code, and make sure your site structure is clear and crawlable. We also handle mobile responsiveness, HTTPS security, and indexing issues.

By removing technical roadblocks, we make your site faster, smoother, and easier to find. For both your customers and Google. Better performance means better rankings, more clicks, and a site that actually works for your business.

Optimising Your Website’s Content For Local SEO

On-page optimisation is where the content on your website starts pulling its weight. We fine-tune every element; titles, meta descriptions, headers, images, and copy, using the keywords your customers are actually searching for. It’s all about making your site work smarter for both Google and the people ready to buy.

We make sure every page is clear, relevant, and built to keep visitors moving. Smart internal links guide people (and Google) to the right places. Sharp, well-placed calls to action turn clicks into enquiries, and traffic into customers.

The result? Every page works harder to attract, inform, and convert, helping you rise in the rankings and win more business from every visit.

Establishing Authority and Trust With Google

Off-page optimisation builds your reputation beyond your website. We focus on earning high-quality backlinks from trusted, relevant sites. These are strong signals to Google that your business is credible, authoritative, and deserves a top spot in the rankings.

We also look at your online reputation; reviews, local mentions, and signals that build trust with both search engines and real customers.

By boosting your authority and visibility outside your website, we help you climb the rankings, attract more organic traffic, and earn the trust of both Google and local customers. postcode or wrong phone number can mess with your rankings. We build high-quality citations that boost your visibility, improve your local authority, and make Google sit up and take notice.

Explaining What We’ve Done, The Results We’ve Achieved and What We’re Doing Next

Every month, you’ll get a straight-forward, easy-to-understand report that shows exactly how your SEO is performing and what we’re doing to keep the momentum going.

Here’s what’s included:

Rankings Snapshot: Track how your target keywords are moving up in Google, what’s climbing, what’s winning, and where we’re focusing next.

Traffic Breakdown: See who’s visiting your site, where they’re coming from, and which pages are pulling the most attention.

Leads & Conversions: Calls, form fills, emails, we track what matters so you can see exactly how SEO is impacting your bottom line.

Website Health Check: A quick look under the hood: what we’ve fixed (broken links, speed issues, mobile tweaks) and what we’re keeping an eye on.

Content & On-Page Work: A rundown of the updates we’ve made to your content, meta tags, internal links, and any new pages or blogs added.

Backlinks & Off-Page Progress: See how your authority is growing with updates on new backlinks, citation improvements, and off-page wins.

Google Business & Local Listings: What we’ve done to boost your visibility in local search, from review strategies to listing clean-ups and improvements.

Next Steps: A clear, no-fluff action plan for the month ahead based on data, results, and your goals.

We don’t just drop numbers in your inbox, we tell you what they mean. You’ll get clear insights, smart recommendations, and straight answers on what’s working, what’s shifting, and why. You’ll always know where your investment stands, what we’re tackling next, and how we’re staying ahead of the competition.

Letting You Know What We’ve Done, The Result’s We’ve Achieved and What We’re Doing Next

Every month, you’ll get a straight-forward, easy-to-understand report that shows exactly how your SEO is performing and what we’re doing to keep the momentum going.

Here’s what’s included:

Rankings Snapshot: Track how your target keywords are moving up in Google — what’s climbing, what’s winning, and where we’re focusing next.

Traffic Breakdown: See who’s visiting your site, where they’re coming from, and which pages are pulling the most attention.

Leads & Conversions: Calls, form fills, emails — we track what matters so you can see exactly how SEO is impacting your bottom line.

Website Health Check: A quick look under the hood: what we’ve fixed (broken links, speed issues, mobile tweaks) and what we’re keeping an eye on.

Content & On-Page Work: A rundown of the updates we’ve made to your content, meta tags, internal links, and any new pages or blogs added.

Backlinks & Off-Page Progress: See how your authority is growing with updates on new backlinks, citation improvements, and off-page wins.

Google Business & Local Listings: What we’ve done to boost your visibility in local search — from review strategies to listing clean-ups and improvements.

Next Steps: A clear, no-fluff action plan for the month ahead — based on data, results, and your goals.

Explaining What We’ve Done, The Result’s We’ve Achieved and What We’re Doing Next

Every month, you’ll get a straight-forward, easy-to-understand report that shows exactly how your SEO is performing and what we’re doing to keep the momentum going.

Here’s what’s included:

Rankings Snapshot: Track how your target keywords are moving up in Google — what’s climbing, what’s winning, and where we’re focusing next.

Traffic Breakdown: See who’s visiting your site, where they’re coming from, and which pages are pulling the most attention.

Leads & Conversions: Calls, form fills, emails — we track what matters so you can see exactly how SEO is impacting your bottom line.

Website Health Check: A quick look under the hood: what we’ve fixed (broken links, speed issues, mobile tweaks) and what we’re keeping an eye on.

Content & On-Page Work: A rundown of the updates we’ve made to your content, meta tags, internal links, and any new pages or blogs added.

Backlinks & Off-Page Progress: See how your authority is growing with updates on new backlinks, citation improvements, and off-page wins.

Google Business & Local Listings: What we’ve done to boost your visibility in local search — from review strategies to listing clean-ups and improvements.

Next Steps: A clear, no-fluff action plan for the month ahead — based on data, results, and your goals.

1. Consultation

Getting to Know You and Your Business

Before we do anything, we take the time to understand your business. We’ll sit down and talk about your goals, your challenges, and what success really looks like to you.

We’ll dig into who your ideal customers are, what your most profitable products and services are, what marketing you’ve tried before, and where it’s fallen flat.

Everything we learn here fuels the strategy we build for you, tailored to your business, your audience, and your growth goals.

2. Keyword Research

Uncovering the Keywords Your Customers Use to Find Your Business

We use advanced software, real market insight, and local know-how to find high-value keywords that don’t just bring traffic, but action.

Once we’ve built the list, we prioritise keywords based on search volume, competition, and buyer intent. That way, we’re targeting the terms that attract real customers, not just window shoppers.

3. GBP Optimisation

Optimising Your Google Business Profile For Search and Conversions

We’ll also show you collect and showcase real reviews that build trust, boost clicks, and bring customers through the door.

Frequently Asked Questions?

Here are the most common questions we get about Google Business Profile optimisation.
We’ve answered them simply and honestly. BS not included.

Is this a one-time payment or a monthly service?

Yes, this is a one-time fee. No monthly commitment, no ongoing fees. You pay £399, we do the work, and you walk away with a fully optimised local presence that helps your business get found online.

Depending on competition and opportunity, we might suggest a 3-6 month SEO project, but there’s no pressure.

How long does it take to complete the setup?

If you already own and have verified your Google Business Profile, we’ll complete your setup within 7 to 10 working days.

If we need to create your profile from scratch, Google will need to verify it. Depending on the verification method, it could take up to 4 weeks.

Either way, we’ll gather as much information from you as possible, then get to work on optimising your Google Business Profile and make sure everything’s set up for maximum visibility.

What kind of results can I expect, and how soon?

It depends on your industry and how competitive your area is, but most businesses see their Google Maps listing live within 4 weeks, often sooner.

Once you’re showing up, you’ll likely start seeing more views, calls, clicks, and enquiries. We’ll show you exactly how to track your progress once your profile is fully set up.

Can you set up a new Google Business Profile for me?

Yes if you don’t already have a Google Business Profile , we can set one up from scratch for you.

We’ll handle everything: from creating the profile and choosing the right business categories, to writing compelling descriptions, uploading photos, and adding all your services. We’ll also guide you through the verification process with Google, which is required to make your profile go live.

Once it’s verified, we fully optimise it to give your business the best possible chance of showing up in Maps and local search results.

What if I already have a Google Business Profile?

Perfect, we’ll take what you’ve got and make it work harder. We’ll fully audit and optimise your existing profile, fix any issues, add missing details, improve your descriptions, and ensure it’s aligned with the keywords your customers are actually searching for.

Do I need a website to benefit from this package?

While it’s preferable to have a website for local SEO, you don’t need one to get a Google Business Profile. It can drive calls, directions, and enquiries, without the need for a website, especially if it’s fully optimised.

A website will help support your Google Business Profile by establishing trust. It will also help you rank for more more of the keywords your potential customers are using to find your business. But it’s not essential.

Do you guarantee top 3 rankings in Google Maps?

No, and anyone who does is making promises they can’t keep.

Google’s algorithm is constantly changing, and rankings depend on many factors like location, proximity to your location, industry, competition, search intent, and user behaviour.

In low-competition areas or industries, you might land in the top 3 with a well-optimised Google Business Profile alone. But in more competitive spaces, you’ll likely need a broader local SEO strategy to get there, and that’s where one of our ongoing SEO packages comes in.

What we do guarantee is a properly optimised Google Business Profile. Most of our clients see improvements, but no one can promise exact positions.

And if they do, that’s a red flag.

Can I upgrade to a monthly service later on?

Absolutely. If you’re ready to go beyond the basics, you can upgrade to one of our monthly SEO plans at any time. We’ll build on the work we’ve already done with ongoing optimisation, content, link building, and everything you need to grow long-term. There’s no pressure and no pushy upsells.

Will I need to do anything ongoing after this setup?

While this is a one-time setup, your Googe Business Profile works best when it’s kept active. Things like posting regular updates, collecting new reviews, and keeping your business info consistent all help you stay visible.

You can do this yourself, or, if you’d rather stay focused on running your business, we offer monthly support to keep everything running smoothly.

Is this package suitable for service-based businesses like plumbers?

Yes, it’s perfect for service-based businesses. Whether you work from a physical location or serve customers at their homes, this package helps you show up in local searches where it counts. From plumbers and electricians to dog groomers (see the results we got for a local dog groomer), we tailor the setup to fit your business and your service area.

Will I be able to track the results of this setup?

Yes, you’ll have access to insights from your Google Business Profile, including how many people found you, clicked, called, or asked for directions.

Can you help me collect more reviews on Google?

Yes, and we highly recommend it. Reviews are a major factor in local rankings and customer trust.

We’ll help you create a simple, effective strategy to collect genuine reviews from happy customers without it feeling awkward or pushy. More stars. More clicks. More customers.

How do I get started?

Easy, just get in touch. We’ll send you a questionnaire to fill in, and once you send it back, we’ll book a quick call to learn about your business, your goals, and where you want to grow.

There’s no pressure. If we’re a good fit, we’ll build a plan and get to work.

What Our Clients Say

We’ve helped businesses across Lincolnshire get found online and win more customers.
Real results, for real local businesses

“The guys as SEO For Lincolnshire have done amazing work. I get enquiries by email, by phone and through my website every day. I get a report every month and now, thanks to a little tip they gave me (which had nothing to do with SEO), I’m booked up a full year in advance! I would definitely recommend!”

Vicki Doyle: Dog Groomer

www.groomedbyvicki.co.uk

“Ben has been amazing, totally revamped my site, and now I rank #1 for most of my keywords. I get enquiries most days and have just hit 100 5* Google reviews. Without doubt, Ben has played a big part in that number. He’s always around to talk and quick to respond to my questions. A class act, end of!”

Mark Marsland: Hynotherapist

www.markmarsland.com

Your Customers Are Searching, Make Sure You Show Up

An unoptimised Google Business Profile is means calls, lost clicks, and customers going elsewhere. Let’s turn your profile into a lead-generating asset that gets you found, clicked, and chosen.

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01522 740 147

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