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Ongoing SEO Campaigns For Local Dominance
Ongoing SEO support for businesses that want to get ahead and stay ahead of the competition. Best for high competition locations and industries.
From £499 Per Month
Book a FREE SEO Review What’s Included?
Here’s What’s Included in Our Ongoing SEO Campaigns
Our ongoing SEO campaigns are perfect for businesses that operate in high competition industries and and areas.
If you want to get ahead and stay ahead of the competition, ongoing SEO is the only way to do it.
Getting to Know You and Your Business
Before we do anything, we take the time to understand your business. We’ll sit down and talk about your goals, your challenges, and what success really looks like to you.
We’ll dig into who your ideal customers are, what your most profitable products and services are, what marketing you’ve tried before, and where it’s fallen flat.
We also take a close look at your industry and size up your local competitors. By understanding your market, values, and vision, we can spot the gaps, uncover opportunities, and call out anything that might be standing in your way.
Everything we learn here fuels the strategy we build for you, tailored to your business, your audience, and your growth goals.
Uncovering the Keywords Your Customers Use to Find Your Business
Keyword research is where real SEO starts. We don’t just plug terms into a tool, we dig deep to understand exactly how your ideal customers search when they’re ready to buy. From local phrases to buyer-intent keywords, we find out what people are actually typing into Google.
We use advanced software, real market insight, and local know-how to find high-value keywords that don’t just bring traffic, but action.
Once we’ve built the list, we prioritise keywords based on search volume, competition, and buyer intent. That way, we’re targeting the terms that attract real customers, not just window shoppers.
This results in a laser-focused keyword plan built around your business, your market, and your goals, giving you the best shot at showing up, standing out, and getting found by the right people, exactly when they’re ready to act.
Finding the Opportunities Your Competitors Have Missed
Competitor analysis isn’t just checking who’s ranking above you. It’s figuring out why they’re winning and how to do it better. We dig into your top competitors in your local area, breaking down their websites, content, backlinks, Google Business Profiles, and the SEO strategies that are pushing them to the top.
We look at what they’re doing right, where they’re vulnerable, and exactly where you can surge ahead. By breaking down their strengths and weaknesses, we build a plan to get ahead.
This deep dive means we’re not guessing, we’re building a strategy backed by real data and proven tactics. We use what we find to build a clear, competitive roadmap that helps you outrank the competition and win more local customers.
Optimising Your Google Business Profile For Search and Conversions
Your Google Business Profile is key to showing up in local search. If you don’t have a profile, we’ll create one for you. If one exists but you haven’t claimed it, we’ll claim it for you.
Then, we’ll optimise your profile top to bottom, from choosing the right categories, writing scroll-stopping descriptions, uploading quality photos, selecting accurate services, and up-to-date opening hours.
We’ll also show you collect and showcase real reviews that build trust, boost clicks, and bring customers through the door.
With a fully optimised Google Business Profile, you’ll show up in Maps, local listings, and “near me” searches. Right when customers nearby are ready to call, click, or walk through your door.
Getting Your Business Listed and Mentioned Across the Web
Citations are mentions of your business across the web, like online business directories, review sites, and local listings. They might seem small, but together they pack a serious SEO punch. Google uses them to check that your business is legit, consistent, and trustworthy.
We make sure your NAP (Name, Address, Phone Number) is 100% consistent everywhere. Even a missing postcode or wrong phone number can mess with your rankings. We build high-quality citations that boost your visibility, improve your local authority, and make Google sit up and take notice.
We can build new citations from scratch or clean up old, messy listings. This results in better visibility, stronger local authority, and a clear signal to Google that you’re a genuine, trustworthy business.
Setting the Foundations For Ranking Your Website on Page 1
Technical SEO is the nuts and bolts of your website. If it’s not set up right, nothing else works properly. We get hands-on to make sure your site loads fast, runs smooth, and is easy for both people and search engines to access and navigate.
We optimise your site speed, fix broken links, clean up messy code, and make sure your site structure is clear and crawlable. We also handle mobile responsiveness, HTTPS security, and indexing issues.
By removing technical roadblocks, we make your site faster, smoother, and easier to find. For both your customers and Google. Better performance means better rankings, more clicks, and a site that actually works for your business.
Optimising Your Website’s Content For Local SEO
On-page optimisation is where the content on your website starts pulling its weight. We fine-tune every element; titles, meta descriptions, headers, images, and copy, using the keywords your customers are actually searching for. It’s all about making your site work smarter for both Google and the people ready to buy.
We make sure every page is clear, relevant, and built to keep visitors moving. Smart internal links guide people (and Google) to the right places. Sharp, well-placed calls to action turn clicks into enquiries, and traffic into customers.
The result? Every page works harder to attract, inform, and convert, helping you rise in the rankings and win more business from every visit.
Establishing Authority and Trust With Google
Off-page optimisation builds your reputation beyond your website. We focus on earning high-quality backlinks from trusted, relevant sites. These are strong signals to Google that your business is credible, authoritative, and deserves a top spot in the rankings.
We also look at your online reputation; reviews, local mentions, and signals that build trust with both search engines and real customers.
By boosting your authority and visibility outside your website, we help you climb the rankings, attract more organic traffic, and earn the trust of both Google and local customers. postcode or wrong phone number can mess with your rankings. We build high-quality citations that boost your visibility, improve your local authority, and make Google sit up and take notice.
Converting More Clicks into Visitors and Visitors into Customers
Bringing more people to your website is just step one. The real goal is turning those clicks into customers. That’s where Conversion Rate Optimisation (CRO) makes the difference.
We use heatmapping, session recording, and click tracking to dig into how people use your site. Where they click, where they stall, and what’s stopping them from taking action. Then we fix it. That could mean clearer calls to action, shorter forms, better layouts, or moving key info where it actually gets seen. We use tools like heatmaps and analytics to spot what’s working and what’s costing you conversions.
CRO isn’t a one-and-done job, it’s baked into our monthly strategy. We test, tweak, and refine your site constantly to turn more of your traffic into leads, enquiries, and sales, and squeeze maximum value from every single visitor.
Continouous Management to Stay Ahead of the Competition
SEO isn’t a one-time fix, it’s an ongoing process that adapts as your business, your competitors, and search engines evolve. After your initial strategy is in place, we stay actively involved to ensure your website continues to perform at its best.
Each month, we track your rankings, traffic, and key metrics to see what’s working and what needs fine-tuning. We dive into the data, spot new opportunities, and stay ahead of any issues. If Google shifts or your competitors make a move, we adapt, updating content, refining keywords, fixing technical hiccups, and building fresh backlinks to keep you ahead of the game.
Our approach is an iterative one. We test, track, and tweak. By analysing the data and making smart, strategic adjustments, we keep your SEO moving forward. That means more visibility, more traffic, and more leads. Not just now, but month after month.
We keep you in the loop at every stage with clear updates, honest insights, and actionable recommendations. If you’ve got questions or need to shift focus, we can help. Your feedback matters, and we’re with you as your business grows and evolves.
Explaining What We’ve Done, The Result’s We’ve Achieved and What We’re Doing Next
Every month, you’ll get a straight-forward, easy-to-understand report that shows exactly how your SEO is performing and what we’re doing to keep the momentum going.
Here’s what’s included:
- Rankings Snapshot: Track how your target keywords are moving up in Google — what’s climbing, what’s winning, and where we’re focusing next.
- Traffic Breakdown: See who’s visiting your site, where they’re coming from, and which pages are pulling the most attention.
- Leads & Conversions: Calls, form fills, emails — we track what matters so you can see exactly how SEO is impacting your bottom line.
- Website Health Check: A quick look under the hood: what we’ve fixed (broken links, speed issues, mobile tweaks) and what we’re keeping an eye on.
- Content & On-Page Work: A rundown of the updates we’ve made to your content, meta tags, internal links, and any new pages or blogs added.
- Backlinks & Off-Page Progress: See how your authority is growing with updates on new backlinks, citation improvements, and off-page wins.
- Google Business & Local Listings: What we’ve done to boost your visibility in local search — from review strategies to listing clean-ups and improvements.
- Next Steps: A clear, no-fluff action plan for the month ahead — based on data, results, and your goals.
We don’t just drop numbers in your inbox, we tell you what they mean. You’ll get clear insights, smart recommendations, and straight answers on what’s working, what’s shifting, and why. You’ll always know where your investment stands, what we’re tackling next, and how we’re staying ahead of the competition.
1. Consultation
Getting to Know You and Your Business
Before we do anything, we take the time to understand your business. We’ll sit down and talk about your goals, your challenges, and what success really looks like to you.
We’ll dig into who your ideal customers are, what your most profitable products and services are, what marketing you’ve tried before, and where it’s fallen flat.
We also take a close look at your industry and size up your local competitors. By understanding your market, values, and vision, we can spot the gaps, uncover opportunities, and call out anything that might be standing in your way.
Everything we learn here fuels the strategy we build for you, tailored to your business, your audience, and your growth goals.
2. Keyword Research
Uncovering the Keywords Your Customers Use to Find Your Business
Keyword research is where real SEO starts. We don’t just plug terms into a tool, we dig deep to understand exactly how your ideal customers search when they’re ready to buy. From local phrases to buyer-intent keywords, we find out what people are actually typing into Google.
We use advanced software, real market insight, and local know-how to find high-value keywords that don’t just bring traffic, but action.
Once we’ve built the list, we prioritise keywords based on search volume, competition, and buyer intent. That way, we’re targeting the terms that attract real customers, not just window shoppers.
This results in a laser-focused keyword plan built around your business, your market, and your goals, giving you the best shot at showing up, standing out, and getting found by the right people, exactly when they’re ready to act.
3. Competitor Analysis
Finding the Opportunities Your Competitors Have Missed
Competitor analysis isn’t just checking who’s ranking above you. It’s figuring out why they’re winning and how to do it better. We dig into your top competitors in your local area, breaking down their websites, content, backlinks, Google Business Profiles, and the SEO strategies that are pushing them to the top.
We look at what they’re doing right, where they’re vulnerable, and exactly where you can surge ahead. By breaking down their strengths and weaknesses, we build a plan to get ahead.
This deep dive means we’re not guessing, we’re building a strategy backed by real data and proven tactics. We use what we find to build a clear, competitive roadmap that helps you outrank the competition and win more local customers.
4. GBP Optimisation
Optimising Your Google Business Profile For Search and Conversions
Your Google Business Profile is key to showing up in local search. If you don’t have a profile, we’ll create one for you. If one exists but you haven’t claimed it, we’ll claim it for you.
Then, we’ll optimise your profile top to bottom, from choosing the right categories, writing scroll-stopping descriptions, uploading quality photos, selecting accurate services, and up-to-date opening hours.
We’ll also show you collect and showcase real reviews that build trust, boost clicks, and bring customers through the door.
With a fully optimised Google Business Profile, you’ll show up in Maps, local listings, and “near me” searches. Right when customers nearby are ready to call, click, or walk through your door.
5. Business Citations
Getting Your Business Listed and Mentioned Across the Web
Citations are mentions of your business across the web, like online business directories, review sites, and local listings. They might seem small, but together they pack a serious SEO punch. Google uses them to check that your business is legit, consistent, and trustworthy.
We make sure your NAP (Name, Address, Phone Number) is 100% consistent everywhere. Even a missing postcode or wrong phone number can mess with your rankings. We build high-quality citations that boost your visibility, improve your local authority, and make Google sit up and take notice.
6. Technical SEO
Setting the Foundations For Ranking Your Website on Page 1
Technical SEO is the nuts and bolts of your website. If it’s not set up right, nothing else works properly. We get hands-on to make sure your site loads fast, runs smooth, and is easy for both people and search engines to access and navigate.
We optimise your site speed, fix broken links, clean up messy code, and make sure your site structure is clear and crawlable. We also handle mobile responsiveness, HTTPS security, and indexing issues.
By removing technical roadblocks, we make your site faster, smoother, and easier to find. For both your customers and Google. Better performance means better rankings, more clicks, and a site that actually works for your business.
7. On-Page SEO
Optimising Your Website’s Content For Local SEO
On-page optimisation is where the content on your website starts pulling its weight. We fine-tune every element; titles, meta descriptions, headers, images, and copy, using the keywords your customers are actually searching for. It’s all about making your site work smarter for both Google and the people ready to buy.
We make sure every page is clear, relevant, and built to keep visitors moving. Smart internal links guide people (and Google) to the right places. Sharp, well-placed calls to action turn clicks into enquiries, and traffic into customers.
The result? Every page works harder to attract, inform, and convert, helping you rise in the rankings and win more business from every visit.
8. Off-Page SEO
Establishing Authority and Trust With Google
Off-page optimisation builds your reputation beyond your website. We focus on earning high-quality backlinks from trusted, relevant sites. These are strong signals to Google that your business is credible, authoritative, and deserves a top spot in the rankings.
We also look at your online reputation; reviews, local mentions, and signals that build trust with both search engines and real customers.
By boosting your authority and visibility outside your website, we help you climb the rankings, attract more organic traffic, and earn the trust of both Google and local customers. postcode or wrong phone number can mess with your rankings. We build high-quality citations that boost your visibility, improve your local authority, and make Google sit up and take notice.
9. Conversion Optimisation
Converting More Clicks into Visitors and Visitors into Customers
Bringing more people to your website is just step one. The real goal is turning those clicks into customers. That’s where Conversion Rate Optimisation (CRO) makes the difference.
We use heatmapping, session recording, and click tracking to dig into how people use your site. Where they click, where they stall, and what’s stopping them from taking action. Then we fix it. That could mean clearer calls to action, shorter forms, better layouts, or moving key info where it actually gets seen. We use tools like heatmaps and analytics to spot what’s working and what’s costing you conversions.
CRO isn’t a one-and-done job, it’s baked into our monthly strategy. We test, tweak, and refine your site constantly to turn more of your traffic into leads, enquiries, and sales, and squeeze maximum value from every single visitor.
10. Ongoing Management
Continouous Management to Stay Ahead of the Competition
SEO isn’t a one-time fix, it’s an ongoing process that adapts as your business, your competitors, and search engines evolve. After your initial strategy is in place, we stay actively involved to ensure your website continues to perform at its best.
Each month, we track your rankings, traffic, and key metrics to see what’s working and what needs fine-tuning. We dive into the data, spot new opportunities, and stay ahead of any issues. If Google shifts or your competitors make a move, we adapt, updating content, refining keywords, fixing technical hiccups, and building fresh backlinks to keep you ahead of the game.
Our approach is an iterative one. We test, track, and tweak. By analysing the data and making smart, strategic adjustments, we keep your SEO moving forward. That means more visibility, more traffic, and more leads. Not just now, but month after month.
We keep you in the loop at every stage with clear updates, honest insights, and actionable recommendations. If you’ve got questions or need to shift focus, we can help. Your feedback matters, and we’re with you as your business grows and evolves.
11. Monthly Reporting
Explaining What We’ve Done, The Results We’ve Achieved and What We’re Doing Next
Every month, you’ll get a straight-forward, easy-to-understand report that shows exactly how your SEO is performing and what we’re doing to keep the momentum going.
Here’s what’s included:
- Rankings Snapshot: Track how your target keywords are moving up in Google, what’s climbing, what’s winning, and where we’re focusing next.
- Traffic Breakdown: See who’s visiting your site, where they’re coming from, and which pages are pulling the most attention.
- Leads & Conversions: Calls, form fills, emails, we track what matters so you can see exactly how SEO is impacting your bottom line.
- Website Health Check: A quick look under the hood: what we’ve fixed (broken links, speed issues, mobile tweaks) and what we’re keeping an eye on.
- Content & On-Page Work: A rundown of the updates we’ve made to your content, meta tags, internal links, and any new pages or blogs added.
- Backlinks & Off-Page Progress: See how your authority is growing with updates on new backlinks, citation improvements, and off-page wins.
- Google Business & Local Listings: What we’ve done to boost your visibility in local search — from review strategies to listing clean-ups and improvements.
- Next Steps: A clear, no-fluff action plan for the month ahead based on data, results, and your goals.
We don’t just drop numbers in your inbox, we tell you what they mean. You’ll get clear insights, smart recommendations, and straight answers on what’s working, what’s shifting, and why. You’ll always know where your investment stands, what we’re tackling next, and how we’re staying ahead of the competition.
Frequently Asked Questions?
Here are the most common questions we get about our short term SEO campaigns.
We’ve answered them simply and honestly. BS not included.
What Does ‘From £499/Month Per Location’ Mean?
Our SEO campaigns start at £499 per month for each business location we’re working on.
For example, if you only have one shop, office, or service area, that’s your single location. But if you operate in different towns or have several branches, each location will need its own optimised setup, strategy, and ongoing work to compete locally. So the cost is calculated per location to reflect the extra time, effort, and resources needed to get each one ranking.
The “from” part means that £499/month is the starting point. Many of our clients, pay £499 per month. But if your industry or location is highly competitive (like law for example), or you need more aggressive SEO tactics (like extra content, more link building, etc), we’ll discuss that with you and tailor a package that fits.
We don’t charge hidden fees, and we’ll provide you with a quote before starting any work. Just honest pricing based on what’ll get results.
What kind of results can I expect, and how soon?
We understand that you want to see a return as soon as possible. You’re running a business, and every penny you spend needs to count.
That said, most clients begin to see improvements in visibility, traffic, and enquiries within the first 6 to 12 weeks, depending on your industry, competition, and starting point. If you’re in a low-competition area, results can happen even faster. In more competitive markets, it may take a little longer, but we’ll keep you informed and you’ll get a report every month documenting progress.
We focus on measurable growth: more views on your Google Business Profile, higher rankings in local search, more website visits, more calls, and more leads.
While SEO isn’t instant like paid ads, it builds momentum, and that momentum compounds. The goal is long-term visibility and lead generation that continues to deliver results long after the campaign ends.
I have several locations, can I start with just one?
Absolutely.
Starting with one location is a smart way of de-risking your investment. It also allows us to focus on getting strong results in one area first. This could be your highest prioirty location or lowest competition location. We can then build momentum, and use that success as a blueprint for your other locations.
What if I already have a Google Business Profile?
Perfect, we’ll take what you’ve got and make it work harder. We’ll fully audit and optimise your existing profile, fix any issues, add missing details, improve your descriptions, and ensure it’s aligned with the keywords your customers are actually searching for.
Do I need a website to benefit from this package?
If you don’t have a website, you have two options:
- Choose our Google Business Profile Optimisation service – doesn’t require a website and can still help you show up in Maps and local search.
- We can build a website for you — although this will add to the timescales and cost.
Without a website, it’s difficult to fully benefit from everything local SEO has to offer. A well-optimised site gives you more space to rank for more keywords, build trust with visitors, and convert search traffic into leads or sales. It also supports ongoing SEO work like content creation, backlink building, and conversion tracking.
So while it’s not essential for the basic setup, a website is highly recommended if you’re serious about long-term growth and visibility.
Do you guarantee top 3 rankings in Google Maps?
No, and anyone who does is making promises they can’t keep.
Google’s algorithm is constantly changing, and rankings depend on many factors like location, proximity to your location, industry, competition, search intent, and user behaviour.
What we do guarantee is a well planned and executed local SEO strategy. Most of our clients see improvements, but no one can promise exact positions.
And if they do, that’s a red flag.
Is this package suitable for service-based businesses like plumbers?
Yes, it’s perfect for service-based businesses. Whether you work from a physical location or serve customers at their homes, this package helps you show up in local searches where it counts. From plumbers and electricians to dog groomers (see the results we got for a local dog groomer), we tailor the setup to fit your business and your service area.
Will I be able to track the results of this setup?
Yes, we’ll set up tracking for every campaign and we’ll show you how to track the results yourself.
We’ll also provide you with a report every month to explain what we’ve done, what the results are and what we’re doing next.
Can you help me collect more reviews on Google?
Yes, and we highly recommend it. Reviews are a major factor in local rankings and customer trust.
We’ll help you create a simple, effective strategy to collect genuine reviews from happy customers without it feeling awkward or pushy.
How do I get started?
Easy, just get in touch. We’ll send you a questionnaire to fill in, and once you send it back, we’ll book a quick call to learn about your business, your goals, and where you want to grow.
There’s no pressure. If we’re a good fit, we’ll build a plan and get to work.
What Our Clients Say
We’ve helped businesses across Lincolnshire get found online and win more customers.
Real results, for real local businesses
“The guys as SEO For Lincolnshire have done amazing work. I get enquiries by email, by phone and through my website every day. I get a report every month and now, thanks to a little tip they gave me (which had nothing to do with SEO), I’m booked up a full year in advance! I would definitely recommend!”
Vicki Doyle: Dog Groomer
“Ben has been amazing, totally revamped my site, and now I rank #1 for most of my keywords. I get enquiries most days and have just hit 100 5* Google reviews. Without doubt, Ben has played a big part in that number. He’s always around to talk and quick to respond to my questions. A class act, end of!”
Mark Marsland: Hynotherapist
Ongoing SEO For Long-Term Growth
Our ongoing SEO campaigns are built for long-term growth. We’ll handle the rankings, traffic, and conversion strategy so you can focus on running a business that’s always one step ahead.
Book a FREE SEO ReviewCall Us Today On
01522 740 147
SEO Services That Fit Your Business, Not the Other Way Around
From quick starts to long-term growth, we’ve got a plan that works for you and your business.
Google Business Profile Creation & Optimisation
A one-time setup for new or small businesses that need a strong SEO foundation without the long-term commitment. Best for low competition areas and industries.
Learn More
3-6 Month SEO Campaigns For Local Growth
Short-term, high-impact SEO for businesses that want to see measurable growth in 3-6 months. Best for medium competition areas and industries.
Learn More
Ongoing SEO Campaigns For Local Domination
Ongoing SEO support for businesses that want to get ahead and stay ahead of the competition. Best for high competition locations and industries.
Learn More
